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Have you heard that you should be using Pinterest Keywords in your content, but haven’t got a clue what a keyword is, how you find them or where to put them once you’ve found them?
Well have no fear, I have you covered…!
So, what is a Pinterest keyword?
A keyword is essentially a specific word or set of words that help Pinterest know exactly what your post or images are about and helps to make sure your content gets shown in the search results.
There are 2 types of keywords, short tail and long tail.
Short tail keywords consist of 1 – 2 keywords, such as chocolate cake from our example below. These are usually of higher search competition, so a lot more results will come up but more people will be using them.
Long-tail keywords consist of 3 or more keywords, such as chocolate cake mix recipes. These are more specific and targeted which cuts down on the search results and also the competition is lower, so your content will be found easier.
These are the keywords that I tend to try to go for and highly recommend that you do the same.
- Related Post: 9 EASY WAYS TO IMPROVE YOUR PINTEREST PROFILE
Step 1: So, how do you find keywords?
When you create content for your blog or website, you want to be able to make sure that it will show up to your ideal client when searched for.
How the heck do you do that?
So, say you are a food blogger and you have written a blog post about a new recipe you have lovingly created and photographed, and it’s a delicious chocolate cake, you’ll want to find the terms that people are using to search for, and Pinterest makes it really simple to do that (thank you Pinterest!).
When you go into Pinterest you will see a search bar at the top of the screen.
You will see from the image below if you type in “chocolate cake” it will provide you with a list of other suggestions, such as chocolate cake recipe, chocolate cake decoration etc.
These show what other people are searching for, so adding these to both your content in the blog, on the pin image text overlay (Pinterest is very clever and can “read” images) and in the image description will give you a good chance of being found when searched for, especially if you use the long-tail keywords, as previously mentioned.
Pinterest does a brilliant job of refining the search even further, by suggesting further ideas or keywords, and you can see these in the boxes below the search bar such as decoration, easy, recipe, frosting, birthday etc.
When you click on any of those buttons you will be shown a new selection of pins.
When you click on any of those buttons you will be shown a new selection of pins, and even further refining of your keywords. I recommend using about 5 long-tail keywords per image/blog post.
Step 2: Create a Spreadsheet
Once you have a list of keywords you would like to incorporate into your text and images, I suggest making a spreadsheet to record all of these, especially if it’s something you regularly write about, so that you can refer to time and time again.
It doesn’t have to be anything fancy, just something simple like this.
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Step 3: Keyword, Keyword, Keyword…
So, now you know how and where to find the keywords, you’ll need to know where to put them.
Simply put, everywhere!
You’ll want them in the Pinterest board, in the pin title, in the blog post title, in any images that you have on your blog post, on the text overlay for your Pinterest pins.
If you have the Tasty plugin, you can have the keywords in the Default Pinterest Title and in the Default Pinterest Text.
Need help with your Pinterest?
When you work with me, you get more than the usual Tailwind scheduling and pin design – I’ll create a strategy for you. I’m all about finding what works for YOU and your business as one size does not fit all.